The 14th China Trademark Festival (CTF), held from November 23-25, 2024, in Xi’an, with the theme “Servicing the Brand Building, Cultivating Famous Trademark Brands,” was an engaging event. This premier annual event by the China Trademark Association (CTA) featured the China Trademark Annual Meeting, the China Brand Trademark Expo, and several thematic activities aimed at fostering collaboration and innovation in trademark and brand protection.
The LexOrbis team, represented by Manisha Singh, Abhai Pandey, Akanksha Kar, and Pranab Sanyal, attended this impactful event. In addition to participating in key sessions, including the 9th China Brand Economy Summit Forum, the Roundtable on the Madrid System, and the Forum on New Forms of E-Commerce and Brand Protection, the team hosted a dedicated booth at the festival.
Our booth served as a dynamic hub for engaging discussions with global IP leaders, sharing insights on trademark protection, and exploring innovative strategies for brand building and enforcement in an evolving international landscape.
We were thrilled to connect with leaders from the National Intellectual Property Administration (CNIPA), representatives of local governments, People’s Courts, international organisations, renowned experts, and members of the IP community worldwide.
The event provided an excellent platform for collaboration, education, and networking, and we’re excited to bring these valuable experiences into our practice as we continue to help brands thrive on the global stage.