The 23rd Edition of the International Intellectual Property Law Association (IIPLA) was organized on January 22-23, 2024, at Pullman Deira City Centre, Dubai, UAE, fostering dynamic interactions among key stakeholders and bridging the gap between the public and private sectors. The event provided a unique platform to discuss insightful topics such as patent law and strategies, trademark protection and branding, copyright and content creation, trade secret protection and enforcement and emerging IP trends and technologies. Discussions also took place on the latest trends and developments in media law, social media law, and technology law.LexOrbis partner Piyush Sharma represented the firm, interacting and networking with esteemed professionals from the fraternity and discussing various aspects of the ever-evolving IP realm with leaders, innovators, and legal experts.