The Rubik’s Cube, invented by Ernő Rubik in 1974, has been a source of endless enjoyment (for some) and frustration (for most). It can easily be categorised as one of the most popular toys, which everyone has played at one point of time or another but only few have managed to solve. Given the widespread popularity of the puzzle, any unauthorised use of the term ‘Rubik’s Cube’ by a third party would indisputably result in prejudice to its rightful owner. Recently, such an unauthorised use was the subject matter in the case Rubiks Brand Ltd & Anr vs. Mahesh Vaman Manjrekar & Ors, wherein the Hon’ble Bombay High Court granted an injunction in favour of Rubiks Brand Ltd (Rubiks). The impetus behind filing of this suit was the adoption of the term ‘Rubik’s Cube’ by Mr. Mahesh Vaman Manjrekar (Mr. Manjrekar), an Indian actor and filmmaker, as the title of his upcoming Marathi movie. Given that Rubiks has the exclusive right to market and distribute the Rubik’s Cube puzzle, they took an exception to the usage of their trade mark by Mr. Manjrekar as his movie title.
