Counterfeiting imperils a nation’s economic growth and tarnishes its brand image. India’s recent efforts to develop a robust and well-coordinated executive and legal regime to tackle this menace include the first National Intellectual Property Rights (IPR) Policy, unveiled in May 2016; the creation of IPR cells in state police forces; the launch of the IPR Enforcement Toolkit in January 2017; and training programmes on IPR enforcement for police officials in various states.