“What’s in a name?” the famous Shakespearean quote, is perhaps, one of the most widely cited pieces of literature. However, this appears to be an antithesis to trade mark law.
The prudent public at large, in today’s world, is aware of what kind of companies exist in the world, what their products are and their importance is decided on the basis of their brand being “famous” or “viral” including on social media platforms.
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