Preserving brand integrity and reputation in trademark disputes

In the field of intellectual property rights, trademark conflicts often revolve around safeguarding unique symbols, names, and abbreviations that represent a company’s identity. Such legal battles can carry significant legal and financial consequences. One such case that demonstrates the workings of trademark infringement and passing off is the legal tussle between M/S Ite India Pvt. Ltd (hereinafter referred to as “the Plaintiff”) and M/S Tarsus Group Plc (hereinafter referred to as “the Defendant”).

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