A trademark is one of the most important intellectual property assets for any business since it creates, preserves, and enhances the distinctiveness of an enterprise and acts as a source identifier for its products and services. In addition to being the prime instrument of advertising, it also prevents the customers from getting confused or deceived by other goods and services. Therefore, diligent protection of trademarks is of paramount importance. Aprajita Nigam discusses the various remedies and recourses available in case of misuse of trademarks.
